With opening quite a few stores in Jakarta, and one in Bandung and Yogyakarta, eStore aims to be the number one reseller of Apple products and giving the best service to the public.


eStore is an authorized reseller of Apple products, the website needs to reflect Apple's main concept, simplicity. But simplicity itself is never simple; we had to think about the colour and where everything is placed so the design can stand out as a whole.


We start by using basic colours, black and white, and then we added grey for complexity. Each product is neatly placed onto categories, sliders, and even tabs. We used large image to make a point to site visitors that eStore focuses in providing the best product.

The result was a clean and professional looking website. And since the site uses natural colours that are easy on the eyes, site visitors can stay longer to browse the site.