Whiskas Kucing Klop Photo Caption Contest

Whiskas Facebook App let users upload photos of their favourite pet cat and show it to other members of the public. To the public, it shows that Whiskas want to know and care about the cats' well-being.
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Development

A while back, Whiskas conducted a photo contest to promote its new product. The 'Kucing Klop Photo Caption Contest' attracted a lot of cat lovers to join in.
Since Whiskas has a distinct purple theme colour, we made the colour as an accent throughout its Facebook application. The contest system is pretty simple; participants would have to get votes from fellow Facebook users in order to win. The event took advantage of social media power to spread the news around and eventually increased brand awareness and reached out to a wider market.