Anlene Tulang Sendi Sehat

Anlene Total is a new product developed by Fonterra for the Indonesian public. It has a new enriched formula to maintain healthy joints and bone density in order to reduce the risk of osteoporosis and osteoarthritis.
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Challenge

Tulang Sendi Sehat is a microsite created to promote Anlene's new product, Anlene Total, as well as a place for the public to consult their bone-related health inquiries. The site has to be attractive yet informative.
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Process

Tulang Sendi Sehat is a microsite created to promote Anlene's new product, Anlene Total, as well as a place for the public to consult their bone-related health inquiries. The site has to be attractive yet informative. The compact page size also simplifies the information contained within to only the important ones.

The website managed to achieve its objectives of promoting Anlene's new product, educates the public about their bone health, and as a consultation place.