P&G Unforgettable Moments

This Facebook App is a way for P&G, as well as us, to cheer for the Olympics athletes. It gives us a medium to support them too.
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Development

P&G wanted to take part in cheering for the Olympics as well as to let the public know more about the company. So they organize an event, 'Unforgettable Moment', on Facebook. To say, by participating in the event, the public is able to show their support (for the athletes). The event builds up P&G brand image and at the same time increases their brand awareness.