BCA Bangga Batik Photo Contest
BCA adopted an interesting technique to market its new credit card design by starting a photo contest to draw public attention. And the crowds love it. At the time of the event, it was nearing 2nd of October, which was Batik Day. For them, this rekindled their love for Batik while promoting Indonesia's cultural heritage too. This event clearly is about asking the public to love and support local products and it gave the impression that BCA fully support this loving-local-products movement.