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By utilizing Facebook App, BCA has held a video contest where participants can upload a video to win the prizes. This kind of contest is done on Facebook since it is so easy to get a lot of attention from Facebook users.


BCA is holding a video contest on Facebook. The reason is, by using Facebook, it is easy to get the attention of Facebook users. Moreover, they can easily share it to their friends, family, and so on. That way, a lot of people will know about the contest, and thus increases BCA's corporate image.


The video contest involves participants uploading a video which answers the topic, about a certain guy trying to get a present to his girlfriend. These videos will be made public and other people can vote for the ones they like. The winners will be decided by the judges and there are also winners with the most favourites.