1. Just like going on dates, choose perfectly what you use
Some of us may choose fonts based on fonts that could represent a personal style. However, picking out a font is not a simple matter. It is like choosing the kind of clothes you have to wear, considering your style or the occasion you have to attend. Similarly, you have to know what website type you have, the target market, or even the mood that you want your website to give. Examples: e-commerce, organization, education, etc.
2. There are about five main font families and some examples that you should know
- Geometric: Helvetica, Univers, Futura, Avant Garde, Akzidenz Grotesk, Franklin Gothic, Gotham.
- Humanist: Gill Sans, Frutiger, Myriad, Optima, Verdana.
- Old Style: Jenson, Bembo, Palatino, Garamond.
- Transitional & Modern: Times New Roman, Baskerville, Bodoni, Didot.
- Slab Serif: Clarendon, Rockwell, Courier, Lubalin Graph, Archer.
3. Correspondence and Contrast
When you have to choose a second font, you have to keep it roughly the same or to change it totally. Choosing fonts that looks good together means that the fonts correspond and complements each other and a contrast between the fonts will create an interesting appearance. Try to avoid using two different fonts from one family, so viewers do not get confused whether you are using the same fonts or a different one.
4. A little can go a long way
Don’t overuse one type of fonts. It will look boring and less fun to look at your website. Limit the fonts you use, so people will still get variation and thrilled to read your site content.
5. There are no rules
It is quite common to do a trial and error to find out which one looks good or not. There are no specific rules or theories to find out the perfect looks for your fonts but to try it out yourself.